Canva Training to Support Digital Marketing for MSMEs in Tambaksari Kidul, Banyumas

Abstract

Social media promotion for micro, small, and medium enterprises (MSMEs) requires a clear visual identity and engaging content. However, some MSME actors still have limited ability to independently create logos and social media post designs. This community service activity aimed to train MSME actors in Tambaksari Kidul Village, Kembaran District, Banyumas Regency, to use Canva to create simple logos and social media post designs. The training was conducted on August 21, 2026, and attended by 14 participants. The method included explanation, demonstration, guided practice, discussion, and descriptive evaluation. The material covered logging in to Canva, finding templates, recognizing features, changing colors, adding text and elements, and creating a simple logo. The results showed that all training stages were completed and participants engaged in demonstrations and practice. The activity provided initial experience in preparing a visual identity to support digital marketing. Competency improvement was not assessed quantitatively. Therefore, follow-up training, design feedback, and monitoring of logo implementation are required to ensure sustainable results.